Through the cause of my journey as a business coach, I realized that there has been a lot of misconception about business coaching and the need for it.ย
So, who truly needs business coaching?
In a nutshell, business owners who aim to ๐๐ฝ ๐๐ต๐ฒ๐ถ๐ฟ ๐ด๐ฎ๐บ๐ฒ and ๐ถ๐บ๐ฝ๐ฟ๐ผ๐๐ฒ ๐๐ต๐ฒ๐ถ๐ฟ ๐ฝ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ and in result, i๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐๐ฎ๐น๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ฝ๐ฟ๐ผ๐ณ๐ถ๐.
Though it seems pretty straightforward, many still don't get it.ย
"Oh, I don't need business coaching, I just need help on my marketing."
Thus, they engage marketers to help boost their sales, either through social media ads and funnels.
If you just need help with marketing, then I am ๐ก๐ข๐ง your guy.
- I am the guy you look for when you have gone to many workshops, programs, learn a lot on youtube, and yet fail to deliver the results or grow your company to the point where you expect.
- I am the guy you would want to speak to when you feel the whole world is crumbling down, even when business is good. You feel empty inside.
- I am the guy who you want insights from when you have to make very important decisions for your company, such as investing in your next growth project.
- I am the guy you turn to when there is a conflict between you and your partners or family members in the area of business.
- I am your confidante, someone whom you trust, and someone who trusts you, in your abilities to move forward and be the better person and achieve success.
So, let me give some clarity to what I truly do i.e. ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฐ๐ผ๐ฎ๐ฐ๐ต๐ถ๐ป๐ด.
Coaching is about ๐ณ๐ผ๐ฐ๐๐๐ฒ๐ฑ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ฎ๐๐ถ๐ผ๐ป๐ in which the coachee feels both ๐๐๐ฟ๐ผ๐ป๐ด๐น๐ ๐๐๐ฝ๐ฝ๐ผ๐ฟ๐๐ฒ๐ฑ and ๐ฒ๐ณ๐ณ๐ฒ๐ฐ๐๐ถ๐๐ฒ๐น๐ ๐ฐ๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ๐ฑ and stretched.ย
The coachee will be both exhausted and invigorated by the process.
The long-term result will be a strong sense of ๐ฝ๐๐ฟ๐ฝ๐ผ๐๐ฒ, a clarity about ๐ฎ๐๐ฝ๐ถ๐ฟ๐ฎ๐๐ถ๐ผ๐ปs and a set of ๐ฝ๐ฟ๐ฎ๐ด๐บ๐ฎ๐๐ถ๐ฐ and ๐ณ๐ผ๐ฐ๐๐๐ฒ๐ฑ next steps.
As an analogy, it is building the ladder and getting you to take steps up the ladder towards your goal. At all times, I am supporting the ladder, minimizing the risk of you falling.
There are ๐ฑ ๐ฎ๐ฟ๐ฒ๐ฎ๐ that a business coach has to be competent in.ย
1. First and foremost, the coach must have a certain business or ๐ฒ๐ป๐๐ฟ๐ฒ๐ฝ๐ฟ๐ฒ๐ป๐ฒ๐๐ฟ๐๐ต๐ถ๐ฝ ๐ณ๐๐ป๐ฑ๐ฎ๐บ๐ฒ๐ป๐๐ฎ๐น๐. However, this is not enough.
2. Secondly, the coach must be able to act at times as a ๐ฐ๐ผ๐ป๐๐๐น๐๐ฎ๐ป๐ - gathering data and collating all the facts to come to a conclusion and propose a solution to the coachee. In this case, the coach often needs to use certain ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐๐ผ๐ผ๐น๐.
3. Thirdly, the coach must be a ๐๐๐ฟ๐ผ๐ป๐ด ๐บ๐ผ๐๐ถ๐๐ฎ๐๐ผ๐ฟ and able to ๐ถ๐ป๐๐ฝ๐ถ๐ฟ๐ฒ and raise the 'fire' within the entrepreneur, when the chips are down.
4. Next, the coach must be able to have a personality that is able to work and communicate well with the coachee. The more ๐ฐ๐ต๐ฒ๐บ๐ถ๐๐๐ฟ๐ there is, the better the coaching relationship will be and will result in trust and increased performance.
5. And lastly, the coach must be ๐ต๐๐บ๐ฏ๐น๐ฒ ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐ณ๐น๐ฒ๐ฐ๐๐ถ๐๐ฒ in his work. The success of the coachee is pure hard work from the coachee, and the coach must acknowledge that he or she is only there as a ๐๐๐ฝ๐ฝ๐ผ๐ฟ๐๐ถ๐ป๐ด ๐ฟ๐ผ๐น๐ฒ and not the main driver.
I hope this answers some of the misconceptions about what business coaching truly is.
๐ฃ๐ผ๐๐ฒ๐ฟ ๐ข๐ก!