5 Areas to Look Out For in a Business Coach


Through the cause of my journey as a business coach, I realized that there has been a lot of misconception about business coaching and the need for it.ย 

So, who truly needs business coaching?

In a nutshell, business owners who aim to ๐˜‚๐—ฝ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ด๐—ฎ๐—บ๐—ฒ and ๐—ถ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐—ป๐—ฐ๐—ฒ and in result, i๐—ป๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ฒ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ถ๐˜.

Though it seems pretty straightforward, many still don't get it.ย 

"Oh, I don't need business coaching, I just need help on my marketing."

Thus, they engage marketers to help boost their sales, either through social media ads and funnels.

If you just need help with marketing, then I am ๐—ก๐—ข๐—ง your guy.

- I am the guy you look for when you have gone to many workshops, programs, learn a lot on youtube, and yet fail to deliver the results or grow your company to the point where you expect.

- I am the guy you would want to speak to when you feel the whole world is crumbling down, even when business is good. You feel empty inside.

- I am the guy who you want insights from when you have to make very important decisions for your company, such as investing in your next growth project.

- I am the guy you turn to when there is a conflict between you and your partners or family members in the area of business.

- I am your confidante, someone whom you trust, and someone who trusts you, in your abilities to move forward and be the better person and achieve success.

So, let me give some clarity to what I truly do i.e. ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฐ๐—ผ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ป๐—ด.

Coaching is about ๐—ณ๐—ผ๐—ฐ๐˜‚๐˜€๐—ฒ๐—ฑ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ in which the coachee feels both ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด๐—น๐˜† ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฒ๐—ฑ and ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐—น๐˜† ๐—ฐ๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ๐—ฑ and stretched.ย 

The coachee will be both exhausted and invigorated by the process.

The long-term result will be a strong sense of ๐—ฝ๐˜‚๐—ฟ๐—ฝ๐—ผ๐˜€๐—ฒ, a clarity about ๐—ฎ๐˜€๐—ฝ๐—ถ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ปs and a set of ๐—ฝ๐—ฟ๐—ฎ๐—ด๐—บ๐—ฎ๐˜๐—ถ๐—ฐ and ๐—ณ๐—ผ๐—ฐ๐˜‚๐˜€๐—ฒ๐—ฑ next steps.

As an analogy, it is building the ladder and getting you to take steps up the ladder towards your goal. At all times, I am supporting the ladder, minimizing the risk of you falling.

There are ๐Ÿฑ ๐—ฎ๐—ฟ๐—ฒ๐—ฎ๐˜€ that a business coach has to be competent in.ย 

1. First and foremost, the coach must have a certain business or ๐—ฒ๐—ป๐˜๐—ฟ๐—ฒ๐—ฝ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜‚๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ณ๐˜‚๐—ป๐—ฑ๐—ฎ๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐—น๐˜€. However, this is not enough.

2. Secondly, the coach must be able to act at times as a ๐—ฐ๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ฎ๐—ป๐˜ - gathering data and collating all the facts to come to a conclusion and propose a solution to the coachee. In this case, the coach often needs to use certain ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐˜๐—ผ๐—ผ๐—น๐˜€.

3. Thirdly, the coach must be a ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐—บ๐—ผ๐˜๐—ถ๐˜ƒ๐—ฎ๐˜๐—ผ๐—ฟ and able to ๐—ถ๐—ป๐˜€๐—ฝ๐—ถ๐—ฟ๐—ฒ and raise the 'fire' within the entrepreneur, when the chips are down.

4. Next, the coach must be able to have a personality that is able to work and communicate well with the coachee. The more ๐—ฐ๐—ต๐—ฒ๐—บ๐—ถ๐˜€๐˜๐—ฟ๐˜† there is, the better the coaching relationship will be and will result in trust and increased performance.

5. And lastly, the coach must be ๐—ต๐˜‚๐—บ๐—ฏ๐—น๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ฟ๐—ฒ๐—ณ๐—น๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ in his work. The success of the coachee is pure hard work from the coachee, and the coach must acknowledge that he or she is only there as a ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐—ถ๐—ป๐—ด ๐—ฟ๐—ผ๐—น๐—ฒ and not the main driver.

I hope this answers some of the misconceptions about what business coaching truly is.


๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—ข๐—ก!